If you were looking to purchase a product online, any product, would you prefer to purchase that product from a first-party retailer like Best Buy, Walmart or Michaels, or would you sooner pick the product sold by a third party listing it for sale on Best Buy, Walmart or Michaels’ websites? If you are like … Continue reading The Rise of Online Marketplaces – and What it Means for Pricing
At this moment in time, the product whose fluctuating price has caused great distress among consumers is eggs. The edible ping pong balls necessary for making everything from a protein-heavy breakfast to a batch of chocolate chip cookies, everyone is talking about the astronomical increase in the price of eggs. But while eggs are the … Continue reading Why do 75% of retailers use dynamic pricing?
As retailers roar down the e-commerce highway with omnichannel marketing becoming table stakes, the question that I’m hearing from most retailers is “How do I effectively compete in dynamic e-commerce marketplaces?” As most are discovering, technology is the answer. Some retailers have aggressively pursued technology strategies. Home Depot Ventures created a $150M fund to invest … Continue reading The Role Technology Plays in Shaping E-Commerce
It all starts with Strategy. It may seem obvious to point this out, but for customers that are successfully using QL2 to provide competitive intelligence data, how they use QL2 is a direct implementation of their business strategy. They have successfully taken their business strategy and have created a search and analysis methodology that allows … Continue reading Maximizing the ROI of Competitive Data
As CEO of QL2, I have the pleasure of working with some of the best companies and the best people across the travel and retail industries. What I hear most from them is that competitive intelligence is the key for them to winning in their competitive marketplaces. E-commerce has changed the selling proposition dramatically over … Continue reading How Brands and Retailers Can Win in a Competitive Marketplace
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