Product matching is important for both retailers and online shoppers.
In today’s highly competitive marketplace, customers have more options than ever before. Shoppers now have the ability to search via their smartphone or computer to quickly compare prices for the products they want to buy.
In order to maintain a high position in the market, it is necessary for retailers to provide customers with the products they want at the right price point – which is nearly impossible without price monitoring tools. Product matching is one of the most important pieces of your price monitoring playbook, but what exactly is it and what makes it so important?
This webinar covers:
- What is product matching, and why it’s important to e-commerce
- Challenge companies face when making product matches
- The advantages of QL2 matching technology & how it will help solve today’s challenges
- How product matching can be applied to your business