Book a demo

Opti Price · Price monitoring and product matching

See where every product sits against the market.

Opti Price matches your catalog to competitor listings, exact and similar, and shows which products are priced above, at or below the market, by category, brand or competitor. All you need to start is your product list.

Book a demoRequest sample data
Price index by category vs 6 competitors · week of Oct 26
CATEGORY 90 100 110 VS MKT8 WK Power tools: your index 96.2, 3.8% below the market median. Competitors range 93 to 108. 412 matched SKUs. Power tools412 SKUs matched −3.8% Hand tools: your index 101.4, 1.4% above the market median. Competitors range 94 to 106. 655 matched SKUs. Hand tools655 SKUs matched +1.4% Outdoor: your index 106.8, 6.8% above the market median. Competitors range 88 to 112. 238 matched SKUs. Outdoor238 SKUs matched +6.8% Lighting: your index 99.6, 0.4% below the market median. Competitors range 96 to 105. 317 matched SKUs. Lighting317 SKUs matched −0.4% Storage: your index 93.1, 6.9% below the market median. Competitors range 90 to 109. 284 matched SKUs. Storage284 SKUs matched −6.9% Your price index5%+ off marketEach competitorMarket median = 100

Inside Opti Price

Your catalog, with the market price next to every product.

Opti Price product list with your price, matches and price variance

Start with a product list.

You send the catalog. We match it, collect competitor prices on a schedule and feed the results to your pricing system.

Look from your catalog

Every view starts from your products, your hierarchy and your segments.

Use our matches or yours

Our matching finds identical and similar products. You can also load matches you already trust.

Get fresh prices on schedule

Competitor prices update as often as your pricing decisions need them.

Send it to your pricing engine

Results flow into the pricing system you already use.

Opti Price Product Matching

Two kinds of match, and a person checking both.

Matching models pair your SKUs with competitor listings using images, names, brands, UPCs and model numbers. Analysts review the results in rounds, so a bad match never sets a price.

Every match in one view

See your product next to each competitor listing, with the attributes that decided the match.

Opti Price Product Matching comparing products across retailers

Exact matches

The same product on another site. A first pass scores image, description, name, brand, UPC and model number. A second pass catches near-identical products that fell just short of the first threshold.

Exact matching example

Smart matches

When a competitor doesn’t sell your exact product, we find what a shopper would buy instead, so you can compare price points and options.

Smart matching example

Request or reject a match

Analysts review matches for false positives and misses. Your team can request or reject any match from inside Opti Price.

Opti Price match request screen
Human reviewAnalysts check for false positives and misses, and measure accuracy, precision and recall every round.
Your sayYour team can request or reject any match. The models learn from it.
  • Match by SKU, category or retailer
  • Adjust match thresholds yourself
  • Better coverage on products with thin data
  • Matches improve run over run

Insights you can act on

Interactive views of price position and competitor moves help you set strategy and respond when the market shifts.

Opti Price competitive insights view

Find any product fast

Browse by your own hierarchy or custom segments, or search by name or SKU. See which products sit under or over the market, by category or competitor.

Opti Price navigation by category

Watch the products that matter

Group SKUs by sales rank, pricing strategy, category manager or your own lists, then track how each group sits against the market.

Opti Price custom product filters
One retail customer, after two-tier matching
10%higher profit margin
60%more matches, with better accuracy
97%accuracy on exact and similar matches

Insights

Know what moved before your next price change.

Filter by sales rank, pricing strategy, category manager or your own SKU lists. Find the “won’t be beat” products that are priced above the market, or check where your top sellers stand this morning.

  • Price changes and gaps against each competitor
  • Views by competitor, category, brand or product
  • Price and inventory trends, with full history
  • AI-written summaries of what changed
  • Alerts when your market rank or position moves
  • Alerts on market-wide price changes
  • Anomaly and outlier detection
  • Regional price performance

Send us your product list.

We will match a slice of your catalog and show you where it sits against the market.

Request sample dataBook a demo