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Paris, France – Leading multi-product travel platform DIGITRIPS today announced a partnership with market intelligence provider QL2 Software, aimed at ensuring their travel products remain price competitive and that customers continue to receive great value across the group’s three online travel agencies (OTAs).
QL2 Software – which will now support DIGITRIPS brands MisterFly, Idiliz, and Hresa – utilizes cutting-edge artificial intelligence and machine learning algorithms to create competitive pricing gap analytics.
QL2’s DataScout platform is able to make faster and better product pricing decisions to enable DIGITRIPS brands to remain competitive, which will drive sales and margin gains.
“At DIGITRIPS, we believe that the future of travel lies in creating a more personalized and intuitive experience for customers,” said Frédéric Pilloud, Head of Digital at DIGITRIPS. “With the QL2 software, we’re taking a major step forward in making this vision a reality, and we’re confident that travellers will love the ease and value it provides.
“We’re extremely excited to implement the software across our portfolio of OTA brands and further increase our competitiveness in the market. Our goal is to make travel easier, more convenient, and more enjoyable for everyone, and with the QL2 software, we’re well on our way to achieving that.”
QL2’s DataScout platform has the ability to deliver actionable insights as well as a strategic view of what is happening in the market with respect to product pricing opportunities versus the competition.
QL2 Software is a pioneer in the competitive intelligence market, providing fresh data and actionable insights to empower customers to make strategic pricing and marketplace decisions that increase efficiencies and drive revenue growth.
Founded in 2015, the DIGITRIPS Group includes seven sub-brands: MisterFly, Mtrip, MF PRO, Hresa, Hotel Pour Tous, Idiliz, and Koedia. The group has sold more than five million passengers for retail travel agents, OTAs, tour operators, white labels, and loyalty schemes.
Its team of 200 employees builds products, services and technologies used by B2B clients to source, book, sell and service travel – offering white-label solutions, API connectivity, agent booking tools, and SaaS solutions for hotel distribution, travel agencies and TMCs.