All posts by srana

Competitive Pricing Intelligence for Retailers

In today’s increasingly competitive environment, retailers must stay ahead. Leveraging competitive pricing intelligence can be a winning strategy that enables retailers to offer customers the best value for their money and maximize their profits. Price optimization requires a thorough understanding of the local and global markets, monitoring competitors’ prices, and staying current with changing trends. … Continue reading Competitive Pricing Intelligence for Retailers

The Rise of Online Marketplaces – and What it Means for Pricing

If you were looking to purchase a product online, any product, would you prefer to purchase that product from a first-party retailer like Best Buy, Walmart or Michaels, or would you sooner pick the product sold by a third party listing it for sale on Best Buy, Walmart or Michaels’ websites? If you are like … Continue reading The Rise of Online Marketplaces – and What it Means for Pricing

Why do 75% of retailers use dynamic pricing?

At this moment in time, the product whose fluctuating price has caused great distress among consumers is eggs. The edible ping pong balls necessary for making everything from a protein-heavy breakfast to a batch of chocolate chip cookies, everyone is talking about the astronomical increase in the price of eggs. But while eggs are the … Continue reading Why do 75% of retailers use dynamic pricing?

Dynamic Pricing Strategy for E-commerce

In the eCommerce world, dynamic pricing is becoming the most important strategy for businesses to remain competitive. With the rapid growth of online shopping, customers demand more transparency and better prices. Dynamic pricing allows eCommerce businesses to adjust their prices in real-time to provide the right price every time to match customer demand. This is … Continue reading Dynamic Pricing Strategy for E-commerce